--- title: How to choose a good Call to Action? description: Learn why a Call to Action is important, and how to use them on your Donation Station branding and donor journeys. --- [Skip to content](https://help.gwd.team/how-to-choose-a-good-call-to-action#main-content) [![GWD](https://help.gwd.team/hs-fs/hubfs/GWD%20Logos/GWD.png?width=50&height=50&name=GWD.png)](https://gwd.team/) - [Help Centre Home](https://help.gwd.team/) - [Blog](https://gwd.team/blog/) - [Success Stories](https://gwd.team/success-stories/) Open main navigation Close main navigation - [Help Centre Home](https://help.gwd.team/) - [Blog](https://gwd.team/blog/) - [Success Stories](https://gwd.team/success-stories/) - [Create support ticket](https://share.hsforms.com/1q9JOVPPETuOVr-aPoSLQYQ3ch4f) [Create support ticket](https://share.hsforms.com/1q9JOVPPETuOVr-aPoSLQYQ3ch4f) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. 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[Designing your Donation Station](https://help.gwd.team/optimise-your-fundraising?hsLang=en#designing-your-donation-station) # How to choose a good Call to Action? ## Learn why a Call to Action is important, and how to use them on your Donation Station branding and donor journeys. #### **What is a Call to Action?** A Call to Action (CTA) is a clear and direct prompt that encourages someone to take a specific action.  **In the context of a Donation Station, CTAs are phrases like:** 🔸 "Tap to Donate" 🔸 "Support Our Cause Today" 🔸 "Help Keep \[our cause\] Alive" These prompts guide people toward making a donation or engaging further with your organization. **Why Are CTAs Important?** CTAs are crucial because they: 🔸 Provide Clear Direction: They tell visitors exactly what action to take next. 🔸 Increase Engagement: A well-placed CTA can significantly boost the likelihood of a visitor making a donation. 🔸 Enhance User Experience: They make the donation process straightforward and intuitive. ![Riverbourne Community Farm](https://help.gwd.team/hs-fs/hubfs/Riverbourne%20Community%20Farm.jpg?width=688&height=459&name=Riverbourne%20Community%20Farm.jpg) Above: photo of a Donation Station at a community farm. Notice how there are CTAs on external branding and on screen. **Caution:** Without CTAs, visitors may be unsure how to contribute, leading to missed opportunities for support. #### Where Should I Use CTAs on the Donation Station? Effective placement of CTAs on your Donation Station includes: #### **🔶 Attract Loop** Tell people what to do at this device, and why donations are needed to catch people's eyes! ![Attract-Loop-Peterborough](https://help.gwd.team/hs-fs/hubfs/Attract-Loop-Peterborough.png?width=688&height=507&name=Attract-Loop-Peterborough.png)**Examples include:** 🔸 "Discover 800 Years of History—Tap to Donate!" 🔸 "Join Us in Preserving our Cathedral—Donate Now!" **➡️ Read More:** [How to design a good Attract Loop?](https://help.gwd.team/how-to-design-a-good-attract-loop?hsLang=en) #### **🔶 Branding Panels** Add CTAs into the physical design elements as a way to draw the attention of visitors or passers-by. ![Peterborough Cathedral-1](https://help.gwd.team/hs-fs/hubfs/Peterborough%20Cathedral-1.jpeg?width=688&height=741&name=Peterborough%20Cathedral-1.jpeg) **Examples include:** 🔸 "Your Support Keeps Our Doors Open—Tap to Donate!" 🔸 "Be a Part of Our Story—Donate Today!" 🔸 "Donate to our parish - Give Here" 🔸 "Help us make a difference - Donate Here" **➡️ Read More:** [How to design Branding for the Donation Station?](https://5620911.hs-sites.com/gwd-help/how-to-design-your-own-branding-for-the-donation-station-pro?hsLang=en)   #### **🔶 Donor Journey Screens** Use CTAs on each screen to help guide the donor. By strategically placing CTAs throughout the donation experience, you create a seamless and compelling experience that encourages visitors to support your cause.![Bezel-cta](https://help.gwd.team/hs-fs/hubfs/Bezel-cta.png?width=688&height=566&name=Bezel-cta.png) **Examples include:** 🔸 "Choose Your Impact Level" 🔸 "Confirm Your Gift to Make a Difference" 🔸 "Your donation makes a difference - which cause would you like to support?" 🔸 "Help us to help them - select the amount to donate" ➡️ Read More: [How to design your Donor Journey?](https://help.gwd.team/how-to-customise-the-donor-journey-on-your-donation-station-pro?hsLang=en)  **Tip**: If you need assistance crafting messages to encourage contactless donations ask our friendly team!     - [Donation Station Pro](https://help.gwd.team/donation-station-pro?hsLang=en#main-content) - [Pro Device Set Up](https://help.gwd.team/donation-station-pro?hsLang=en#pro-device-set-up) - [Pro Device Connectivity](https://help.gwd.team/donation-station-pro?hsLang=en#pro-device-connectivity) - [Pro Device Power](https://help.gwd.team/donation-station-pro?hsLang=en#pro-device-power) - [Pro Taking Donations](https://help.gwd.team/donation-station-pro?hsLang=en#pro-taking-donations) - [Pro Device Features](https://help.gwd.team/donation-station-pro?hsLang=en#pro-device-features) - [Troubleshooting Your Donation Station Pro](https://help.gwd.team/donation-station-pro?hsLang=en#troubleshooting-your-donation-station-pro) - [Product Updates](https://help.gwd.team/donation-station-pro?hsLang=en#product-updates) - [Donation Station Lite II](https://help.gwd.team/donation-station-lite-ii?hsLang=en#main-content) - [Donation Station Lite II First Time Setup](https://help.gwd.team/donation-station-lite-ii?hsLang=en#donation-station-lite-ii-first-time-setup) - [Donation Station Lite II Setup](https://help.gwd.team/donation-station-lite-ii?hsLang=en#donation-station-lite-ii-setup) - [Using the Donation Station Lite II](https://help.gwd.team/donation-station-lite-ii?hsLang=en#using-the-donation-station-lite-ii) - [Donation Station Lite II Connectivity](https://help.gwd.team/donation-station-lite-ii?hsLang=en#donation-station-lite-ii-connectivity) - [Donation Station Lite II Power](https://help.gwd.team/donation-station-lite-ii?hsLang=en#donation-station-lite-ii-power) - [Troubleshooting the Donation Station Lite II](https://help.gwd.team/donation-station-lite-ii?hsLang=en#troubleshooting-the-donation-station-lite-ii) - [Donation Station Outdoor](https://help.gwd.team/donation-station-outdoor?hsLang=en#main-content) - [Donation Station Outdoor First Time Setup](https://help.gwd.team/donation-station-outdoor?hsLang=en#donation-station-outdoor-first-time-setup) - [Donation Station Outdoor Setup](https://help.gwd.team/donation-station-outdoor?hsLang=en#donation-station-outdoor-setup) - [Using the Donation Station Outdoor](https://help.gwd.team/donation-station-outdoor?hsLang=en#using-the-donation-station-outdoor) - [Troubleshooting the Donation Station Outdoor](https://help.gwd.team/donation-station-outdoor?hsLang=en#troubleshooting-the-donation-station-outdoor) - [Donation Station Lite](https://help.gwd.team/donation-station-lite?hsLang=en#main-content) - [Donation Station Lite Set Up](https://help.gwd.team/donation-station-lite?hsLang=en#donation-station-lite-set-up) - [Lite Connectivity](https://help.gwd.team/donation-station-lite?hsLang=en#lite-connectivity) - [Lite Power](https://help.gwd.team/donation-station-lite?hsLang=en#lite-power) - [Using the Donation Station Lite](https://help.gwd.team/donation-station-lite?hsLang=en#using-the-donation-station-lite) - [Troubleshooting the Donation Station Lite](https://help.gwd.team/donation-station-lite?hsLang=en#troubleshooting-the-donation-station-lite) - [GWD Portal](https://help.gwd.team/gwd-portal?hsLang=en#main-content) - [Using the GWD Customer Portal](https://help.gwd.team/gwd-portal?hsLang=en#using-the-gwd-customer-portal) - [Viewing Donations on Portal](https://help.gwd.team/gwd-portal?hsLang=en#viewing-donations-on-portal) - [Portal: Updating a Donation Station](https://help.gwd.team/gwd-portal?hsLang=en#portal-updating-a-donation-station) - [Troubleshooting the GWD Customer Portal](https://help.gwd.team/gwd-portal?hsLang=en#troubleshooting-the-gwd-customer-portal) - [Optimise your Fundraising](https://help.gwd.team/optimise-your-fundraising?hsLang=en#main-content) - [Improving ROI](https://help.gwd.team/optimise-your-fundraising?hsLang=en#improving-roi) - [Designing your Donation Station](https://help.gwd.team/optimise-your-fundraising?hsLang=en#designing-your-donation-station) - [Looking after my Donation Station](https://help.gwd.team/optimise-your-fundraising?hsLang=en#looking-after-my-donation-station) - [Automatic Gift Aid Reclaim](https://help.gwd.team/optimise-your-fundraising?hsLang=en#automatic-gift-aid-reclaim) - [Gift Aid](https://help.gwd.team/optimise-your-fundraising?hsLang=en#gift-aid) - [FAQs](https://help.gwd.team/faqs?hsLang=en) - [Documentation](https://help.gwd.team/documentation?hsLang=en#main-content) - [Donation Station Android App Release Log](https://help.gwd.team/documentation?hsLang=en#donation-station-android-app-release-log) [![GWD logo](https://help.gwd.team/hs-fs/hubfs/GWD_ISOTYPE-RGB-YELLOW.png?width=30&height=30&name=GWD_ISOTYPE-RGB-YELLOW.png "GWD logo")](https://gwd.team) Copyright © 2025, GWD