How to Collect and Use Email Addresses with the Donation Station

Learn how the Pro devices can collect email addresses for marketing and expand individual giving into regular donations all within data handling guidelines for fundraisers

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Collecting donor email addresses allows you to build lasting relationships and unlock further fundraising potential. With the Donation Station, you can invite donors to stay in touch — right at the point of giving.

🔶1. Why collect donor email addresses?

Engaging donors after they give is a proven way to increase lifetime support — whether that’s through newsletters, volunteering, or regular giving. The Donation Station makes this easy by offering an email opt-in prompt after a donation is made.

🔸You can ask questions such as:

• • “Would you like to stay in touch?”

  • “Sign up for our newsletter?”

  • “Want to hear more about our work?”

🔸Donors who opt in can also be asked a follow-up question.
This gives you a chance to learn more about their interests — for example:

• • “Would you like to hear about volunteering?”

  • “Are you interested in regular giving?”

This helps you segment and tailor your follow-up, making your communications more effective.

🔶2. How to activate this feature

Ready to start collecting donor email addresses?

Just contact our Support Team and tell us:

• • The opt-in question you'd like to appear on screen

  • (Optional) A follow-up question to capture preferences or interests

We’ll update your Donor Journey and confirm when it’s live.

Call: 0114 553 1399 – Option 2 for Support
Email: support@gwd.team

🔶3. How to download donor email addresses

Once you’ve started collecting emails, it’s easy to access them through the GWD Customer Portal.

Just download your Marketing Report, which includes:

• • Donor email addresses

  • Time/date of opt-in

  • Responses to follow-up questions