How to Collect and Use Email Addresses with the Donation Station

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Collecting donor email addresses allows you to build lasting relationships and unlock further fundraising potential. With the Donation Station, you can invite donors to stay in touch — right at the point of giving.

🔶1. Why collect donor email addresses?

Engaging donors after they give is a proven way to increase lifetime support — whether that’s through newsletters, volunteering, or regular giving. The Donation Station makes this easy by offering an email opt-in prompt after a donation is made.

🔸You can ask questions such as:

• • “Would you like to stay in touch?”

  • “Sign up for our newsletter?”

  • “Want to hear more about our work?”

🔸Donors who opt in can also be asked a follow-up question.
This gives you a chance to learn more about their interests — for example:

• • “Would you like to hear about volunteering?”

  • “Are you interested in regular giving?”

This helps you segment and tailor your follow-up, making your communications more effective.

🔶2. How to activate this feature

Ready to start collecting donor email addresses?

Just contact our Support Team and tell us:

• • The opt-in question you'd like to appear on screen

  • (Optional) A follow-up question to capture preferences or interests

We’ll update your Donor Journey and confirm when it’s live.

Call: 0114 553 1399 – Option 2 for Support
Email: support@gwd.team

🔶3. How to download donor email addresses

Once you’ve started collecting emails, it’s easy to access them through the GWD Customer Portal.

Just download your Marketing Report, which includes:

• • Donor email addresses

  • Time/date of opt-in

  • Responses to follow-up questions