Learn why a Call to Action is important, and how to use them on your Donation Station branding and donor journeys.
What is a Call to Action?
A Call to Action (CTA) is a clear and direct prompt that encourages someone to take a specific action.
In the context of a Donation Station, CTAs are phrases like:
🔸 "Tap to Donate"
🔸 "Support Our Cause Today"
🔸 "Help Keep [our cause] Alive"
These prompts guide people toward making a donation or engaging further with your organization.
Why Are CTAs Important?
CTAs are crucial because they:
🔸 Provide Clear Direction: They tell visitors exactly what action to take next.🔸 Increase Engagement: A well-placed CTA can significantly boost the likelihood of a visitor making a donation.
🔸 Enhance User Experience: They make the donation process straightforward and intuitive.
Above: photo of a Donation Station at a community farm. Notice how there are CTAs on external branding and on screen.
Caution: Without CTAs, visitors may be unsure how to contribute, leading to missed opportunities for support.
Where Should I Use CTAs on the Donation Station?
Effective placement of CTAs on your Donation Station includes:
🔶 Attract Loop
Tell people what to do at this device, and why donations are needed to catch people's eyes!
Examples include:
🔸 "Discover 800 Years of History—Tap to Donate!"
🔸 "Join Us in Preserving our Cathedral—Donate Now!"
➡️ Read More: How to design a good Attract Loop?
🔶 Branding Panels
Add CTAs into the physical design elements as a way to draw the attention of visitors or passers-by.
Examples include:
🔸 "Your Support Keeps Our Doors Open—Tap to Donate!"
🔸 "Be a Part of Our Story—Donate Today!"
🔸 "Donate to our parish - Give Here"
🔸 "Help us make a difference - Donate Here"
➡️ Read More: How to design Branding for the Donation Station?
🔶 Donor Journey Screens
Use CTAs on each screen to help guide the donor. By strategically placing CTAs throughout the donation experience, you create a seamless and compelling experience that encourages visitors to support your cause.
Examples include:
🔸 "Choose Your Impact Level"
🔸 "Confirm Your Gift to Make a Difference"
🔸 "Your donation makes a difference - which cause would you like to support?"
🔸 "Help us to help them - select the amount to donate"
➡️ Read More: How to design your Donor Journey?
Tip: If you need assistance crafting messages to encourage contactless donations ask our friendly team!