If you've purchased a Donation Station Pro, you can add custom branding panels to make your device stand out and help inspire more donations. This guide explains everything you need to know.
Skip to:
⤵️1. Panel Types Available
⤵️2. Designing Your Branding Panels
⤵️3. What Makes a Good Branding Design?
⤵️4. Printing and Delivery
🔶 1. Panel Types Available
Depending on your model of Donation Station, you can choose from different panel options:
Donation Station Model |
Skinny![]() |
Midi![]() |
Slim |
---|---|---|---|
Available Panels |
Top panel Bottom panel |
Top panel |
Backboard |
Want to see more examples? Read our customer Success Stories and see how they used branding with their devices.
🔶 2. Designing Your Branding Panels
🔸Option A: Design It Yourself
You can design your own panels using our templates.
Templates are available via your customer welcome email or by contacting support.
Self-service templates will be available directly from our Help Centre very soon.
We recommend:
🔸 Using high resolution images and logos (1MB+ file size is best).
🔸 Keeping the message simple and clear for donors.
🔸 Saving your design as a PDF or high-quality image before submitting.
We'll review all designs before printing, and can help with simple changes like colour blocks or text edits.
🔸Option B: Let Us Design It for You
If you'd prefer a designer to handle everything, we offer a branding design package.
This includes:
🔸 Design of all panels.
🔸 Design of your attract loop (the screensaver video).
🔸 Printing and delivery.
What we’ll need from you:
🔸 Your logo (high resolution PNG, JPEG or TIFF).
🔸 Your brand guidelines.
🔸 Any images you want to use (high resolution only).
Want to purchase design services?
Get in touch with our sales team connect@gwd.team
🔶 3. What Makes a Good Branding Design?
Here’s a checklist to help you get it right the first time:
🧡 Fundraising Message
🔸 Is there a clear call to action (e.g. “Tap to Donate”)?
🔸 Does it make clear this is a donation point, not a payment or information kiosk?
🔸 Are payment symbols included?
🔸 Is the message in plain English or your audience’s main language?
🔸 Does the message link to your cause or campaign?
🎨 Branding
🔸 Is your logo included and clear, not pixelated?
🔸 Are your brand colours and fonts used correctly?
🔸 Is the text large and easy to read?
♿ Accessibility
🔸 Is there good contrast between text and background?
🔸 Use a tool like colourcontrast.cc to check visibility for people with visual impairments.
📐 Layout
🔸Have you avoided key areas like drill holes and device edges? (use the plain template to check this)
🔸Is there enough space around text?
🔸 Have you spell-checked everything?
🔸 Recommended font sizes: 90pt for headings, 60pt for sub-headings
🔸 If you’re using other languages, has the translation been checked?
🔸 Is your imagery well-cropped (no cut-off heads)?
🔸 Have you included your charity number or the Fundraising Regulator logo if needed?
🖼️ Imagery
🔸 Are your images clear and high quality at 100% zoom?
🔸 Do they help tell your charity’s story?
🔶 4. Printing and Delivery
Once everyone is happy with the designs, and it's approved:
🔸 We’ll send it to our print partner in Sheffield.
🔸 They’ll print the panels and ship them to us.
🔸 We’ll include them with your Donation Station delivery – so it all arrives together.
Printing runs happen every Wednesday, with delivery the following Tuesday.
Need help?
Speak with our Support Team on 0114 553 1399 or email: support@gwd.team