How to encourage more donations with your Donation Station

Your Donation Station is a powerful tool for contactless fundraising — but how you use it makes all the difference. This guide offers practical tips to help you increase visibility, boost income, and make the most of your investment.

📍 1. Find the Right Location

The location of your Donation Station matters. Place it where people will see it, pause, and use it:

🔸Choose an area with high footfall and space for people to stop.

🔸Avoid clutter: remove other signage or objects nearby that might distract attention.

🔸Make it part of your main welcome or exit area, reception, or visitor flow if possible.

🧭 2. Signpost the Device Clearly

Use signage and messaging that:

🔸Directs people to the Donation Station.

🔸Makes it clear what the device is for: “Tap to Donate Here”.

🔸Highlights key features like Gift Aid or email receipts.

The more obvious and approachable it is, the more likely people are to use it.

Consider the branding in use: is it obvious this is a donation point and not a information kiosk? 

👥 3. Involve Your Team

While the device can be left unattended, having your team engage with it creates more opportunities.

Encourage your staff and volunteers to:

🔸Learn how the Donation Station works

🔸Include it in their conversations with the public

🔸Promote its benefits, like quick tap donations or Gift Aid

🔸Know where to go for help if something goes wrong

🔸Assign someone to be responsible for checking the device is on and working

📊 4. Try, Test and Improve

Treat your Donation Station like a mini fundraising campaign:

🔸Try different donor journeys (e.g. changing donation values, screens, messaging).

🔸Match your approach to your audience’s interests and habits.

🔸Use questions to capture data for regular giving or legacy fundraising leads.

🔸Test. Learn. Adjust.

🔸If something isn’t working as well as you’d hoped, tweak it and see what changes.

Explore more help articles:

➡️What features are available on my Donation Station Pro Donor Journey? Ideal for teams testing different donation journeys.

➡️How do I collect Gift Aid on my Donation Station Pro? Boosts donation value and aligns with one of the article’s suggestions.

➡️How do I turn on my Donation Station Pro? Great for team training or event volunteers.

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