Everything you need to know to customise your Donation Station Pro on-screen supporter journey
What Can You Customise?
Here’s a breakdown of what you can personalise on your Donation Station Pro:
🔶 1. Attract Loop (Optional)
These are the images that play when the device isn’t in use – they catch attention and encourage people to tap.
Requirements:
🔸 3 – 5 landscape images (1280 x 800 pixels)
🔸 A strong message on each image e.g. Tap to Donate
🔸 Your logo
🔸 Your brand colours
Tip: Keep text short and clear. Use strong images that show your work and grab attention.
🔶 2. Causes (Optional)
You can give donors the option to choose where their donation goes with up to four causes or campaigns.
Examples include:
🔸 Running costs
🔸 Youth program
🔸 Roof appeal
🔸 Charity of the year
🔸 New equipment
🔸 Other (with free text message)
This helps engage a wider audience and lets you track giving by campaign in your reports.
🔶 3. Donation Amounts
You can choose three set amounts plus an “Other” option (e.g. £5 / £10 / £20 / Other).
We recommend:
🔸 Using your average donation as a starting point.
🔸 Adjusting amounts for each cause if needed.
🔸 Adding a heading and subheading e.g. Support our mission – every gift makes a difference.
Caution: In Ireland, contactless donations are limited to €50.
🔶 4. Cover Transaction Fees (Optional)
You can turn on an option for donors to cover the card transaction fee.
Most donors say yes – which means more funds for your charity. This is especially helpful if you accept international cards (which carry higher fees).
🔸Gift Aid (Optional)
Gift Aid lets UK charities claim an extra 25p for every £1 donated.
You can choose to:
🔸Ask donors to complete a short declaration.
🔸 Enable “Remember my card” so future donations are automatically Gift Aided (optional).
Remember: This feature is not currently available in Republic of Ireland.
🔶 Email Receipt (Optional)
Offer donors the option to receive a receipt by email.
We recommend that you:
🔸 Include a link to your website.
🔸 Add a thank-you message.
Tip: Need to review the standard Email text?
Ask our support team for a copy.
🔶 Conversation Starter (Optional)
Ask one or two short questions at the end of the journey, in order to collect donor email addresses. This way you can collate different marketing lists depending on donor interest.
Make sure your questions are:
🔸 Clear and friendly
🔸 Relevant to your cause
🔸 Aligned with your data consent policy
Tips: You can add up to two short questions at the end of the donor journey to help grow your supporter base. These might ask for an email address or invite donors to express interest in things like regular giving.
- Often used for marketing opt-ins or supporter engagement.
- All responses are viewable in your GWD Customer Portal reports.
- If using two questions, make sure they’re distinct and work well together.
- You can customise subheadings to meet your data consent requirements.
🔶 Colour and Branding
You can customise your on-screen journey with:
🔸 Brand colours using a HEX code (we recommend using Colour-Hex)
🔸 Fonts and text for headings and messages
We’ll check everything for readability and accessibility before final setup.
Tip: Use a Colour Contrast Checker tool to ensure your choices are accessible.
➡️ Read More: How to design Branding Panels
🔶 Using a Strong Call to Action (CTA)
A Call to Action is a short, clear message that tells people what to do.
Common examples include:
🔸 "Tap to Donate"
🔸 "Donate Here"
🔸 "Give Today"
🔸 "Touch the screen to donate"
You can pair your CTA with a message that reflects your mission, like:
🔸 “Help us make a difference in our community”
🔸 "Your support changes lives"
Tip: Make sure there’s at least one “Donate” or “Tap” message visible on your branding or screensaver to avoid confusion.
➡️ Read More How to choose a good Call to Action
📄 Ready to Complete Your Form?
When you receive your DSF02 form and Walkthrough Guide:
🔸 Read through the options.
🔸 Choose what works best for your charity.
🔸 Send us your preferences, logo, images, and colour codes.
We’ll build your on-screen journey and send a preview for approval.
What Is the DSF02 Donor Journey Form?
The DSF02 form is a short questionnaire we send during setup. It lets you choose the messages, options and features shown on your Donation Station's screen.
You’ll also receive a visual guide to show what each screen will look like.
Need help?
Speak with our Support Team on 0114 553 1399 or email support@gwd.team